Once your website has grown to a steady amount of visitors or readers, it’s important to notice how your website is viewed by others, and we don’t just mean having an amazing design. People are slowly transferring the tasks they did previously on computers to their smartphones, this includes research or even entertainment. If someone stumbles upon your website on their phone and can’t properly access it, then it’s not likely that they will try again later on. In order to avoid losing potential clients and visitors, there are several reasons why your website needs mobile optimization as soon as possible.

What is Mobile Optimization Exactly?


In brief, mobile optimization of your website means configuring your website to work properly on mobile and tablet electronics. While this may seem like a no-brainer, there are lots of websites that look weird when you visit with your phone. This occurs because the dimensions of a website on a computer screen greatly differ than the smaller devices. The buttons and photos of your regular website may become distorted in the mobile version if they aren’t accounted for. Mobile search traffic is increasing on a daily basis, making it crucial to have a fully functioning website that can be accessed by a touch of the fingertip if you want to meet the level of your competitors. If you use an internet website template, such as Wordpress or Wix, these services usually offer you mobile optimization, which is a plus when kickstarting a new website.

How to Optimize Your Website


In order to effectively optimize your website, you need to decide what aspects of your main website you want to keep. If you have slideshows, moving graphics, and other complicated aspects on your website, you may want to consider stripping these from the mobile version. It is likely that it won’t be replicated with the same consistency or it will be too complicated to implicate. When deciding your mobile optimization strategy, pay special attention to the buttons, links, and graphics that you use. A mobile screen is relatively smaller, so it’s okay to omit certain things and leave the content which is most important and relevant for your brand. Speaking of a smaller screen, you need to consider that people are using their hands to scroll or click almost all of the functions on their phone. For this, avoid cluttering the mobile version with excessive buttons which in their turn are too large or small. This will prevent unnecessary stressful moments when the user wants to carry out a simple function on your website.

Investing in an app


One of the best ways to ensure your audience gets the best mobile experience is investing in a phone app. These applications offer easy access to what you have to offer and organize content in a compact format. Before going out and investing in an app, it is important to consider if an efficiently mobile optimized website is enough for you at the moment. Launching an app will take up more time and money, which you want to make sure you’re prepared for. Only invest in an app if you think you have something to offer which cannot be done through a simple internet search. For example, if you have a blog or informative website then it’s not likely that your viewers will go out of their way to download the app and receive notifications for, especially if you decide to make it purchasable instead of free. On the other hand, if you are offering a type of function or service, such as a game or a prestigious new calculator, then odds are people will get your app to use on the go instead of searching for the website every time.

Related: 5 Ways to Flourish Your Mobile app Business

Summing Up

Since nearly everyone has a phone at their fingertips now, it’s important to make sure your blog or business is up-to-date with this as well. People are leaning towards the most convenient and comfortable options for their daily routines, down to the smallest details like visiting websites. To invest your time in making a mobile friendly version of your website will improve your traffic and ensure that your audience enjoys visiting your website every once in awhile. If your business is beginning to appeal to a larger audience and you want to go all out with your mobile optimization, then consider designing an appropriate app to gain revenue.

If you have a tight schedule or aren’t confident in your creative side, ODD Republic offers an out-of-this-world rate for WordPress website creation for only $500. Receive your custom website, including design, just 7 days after approving it. You can trust us to blast your new website into space for the whole world to see. For more information and questions contact ODD Republic.