In today’s competitive business world it is highly recommended to use all the possible ways to make your business more creative and suggesting something new, something no one ever has done. In this context the best tool you can use to get what you want, is, definitely, design.  We offer some very efficient tips using which you can make your company very popular and remarkable among clients.


The Logo

The logo is the visual depiction of the company and its industry, or in other words, it has to represent the ''face'' of the company.  In every kind of industry it is highly important to have a logo which represents your brand successfully. The logo has to give the short information about the company, and the good design is the essential part of making a remarkable logo.  Use some creative solutions that will make precise what your industry is about, and make your logo a memorable for the customers. In fact, if a customer sees the brand logo in advertisements and likes it, then there is greater possibility that he will want to use the products your business provides.  One of the most successful graphic designers, Paul Rand, once said : “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”

 Before you will start to search a good designer to create and outstanding logo for your company, be sure that you know what message you want to deliver by it.  More concretely, try to have a design which reflects the values of your business. Moreover, it has to be attractive for your customers, the audience. This means that you can consider their preferences, also. Have the preliminary view of what you desire to have in your mind, and then hire a good designer to complete it . Never forget about the simplicity. The most successful logos are very easy to understand and the viewer gets the meaning at the first sight. This is an advantage to be understood by large masses, because it means your product or service will be consumed by more and more customers. Try to keep your logo modern and do not let it be away of the new tendencies. You can have some slight changes in it, not the whole idea and design, but some small changes which will help it to be demanded in today’s marketplace is totally justified.


Have an Original Business Card Design

Business card plays an important role in today’s market. Your potential clients' first impression about your business shapes when they see your business card .This means that you have a very difficult problem to depict the overall image of your business on a very small area. Also, it is the reason why having a creative and well-designed business card will have a good impact at your business's prosperity. Think of creative ways to design it. Hire some professional staff and be sure to know if it fits the type of your business. You can have some details and attributes regarding to your business in it.  Your logo should use the most area of the business card, as the logo is the item which remains in customers’ mind for a long period. Do not mix too many things in it: try to keep it relatively simple, do not overwhelm your target audience by too much information, which will definitely have negative outcome. Try to avoid too many shades and colors, choose one color that is used also in your logo and is also somehow connected with your business. Include your company’s name, address, telephone number, web page and email addresses.  Think of creative ways to design it. Hire some professional staff and be sure to know if it fits the type of your business. You can have some details and attributes regarding to your business in it. Also, it is a very good method to have an original shape of card. Use a candy- shaped business card for a sweet shop, or toy shaped card for baby shop. Use some unusual things that will surprise the customers and will seem funny. Making them laugh is also a good way to be remembered as an original business.  This will help you to be captured from the first glance a person has a look on the card.    So, always strive to make something that is new and original, this will ensure more clients that want to cooperate with you.


In twenty first century people are more interested in appearances, than words and thoughts. And design is the best way to have great success for a business, because it can tell the whole story in seconds, while it will take hours to read about it.  

The team at ODD Republic offers marketing , PR and branding services for individuals and businesses, without unnecessary ploys and frauds. We guarantee sincere services targeted to the development of your business and your satisfaction. For more information on our services, contact ODD Republic today.