Influencer marketing has always been an important way to gain audience’s attention, but this year it has reached the peak of its success and became one of the main marketing trends of the year. Especially if your target audience is teenagers, or globally the youth, then it will be more useful to work with famous people to influence your clients and customers, because they already have many followers who truly admire them. Almost all marketing specialists agree that this way is much more efficient than any other kind of advertisement. Writing about your product or service in their social media will be very good promoter for your business. Meanwhile, when choosing an influencer, you have to pay attention to their followers, and be sure that their audience is right for your business and that there is a great possibility your business may be interesting for them. Also, do not rely solely on your influencer to bring great success, always take into account that influencer is just a part of your campaign.
Yes, nowadays videos are very popular, and the statistics show that most of the users prefer video content over texts. Sadly, people are not really interested in reading nowadays. And in this era of videos livestreaming, not surprisingly, strengthens its positions among marketing trends of this year. Livestreaming your business event will intrigue the audience; make them part of the actions that take place. If you want to engage with the public, there’s a good way to do it. Interview the well-known people who participate in your event. It can be a public figure, entrepreneur or other influencer that will be interesting for the viewers. It will be intriguing for the audience and they will have the desire to participate in further events of your company.
Content marketing is a strategic-marketing technique to create and distribute relevant information to attract a target audience. Its mission is to originally represent the brand’s personality, build trust toward your company among the customers.Efficient content marketing is the one which fits the interests and needs of your target audience, answer their questions, and engages them at the same time. Now more and more companies agree that content marketing integrated with sales may be much more effective. So, in this year, do not ignore its importance to not to fall out of the game!
Brands and companies need to build custom experiences for individuals that are personalized. Marketing expert Daniel Newman said. “Mass customization has transitioned into personalization. For some businesses, this will mean ensuring touch points are specific and individual. For others, it’s simply streamlining the purchasing process and making it more responsive.” Targeting consumers on an individual level makes them feel that they are very special and unique. It makes them think better about your business. The most popular and simple example is the Coke can, anyone who finds his/her name on it feels very special. This is the best way to influence on public in this era of mass communication. Customers do not only expect personalization, they also value it.
This is the key secret that goes lies behind Snapchat's success and distinguishes it from other social media pages. It has expire dates for its content, a very important thing everyone should consider. Short lived content is one of the most important attractions of Generation Z, and that's why you should think about its integration into your whole marketing strategy. This is what makes short lived content very important in the list of marketing trends of this year. Instagram has already maximized on short-lived content by following in Snapchat’s footsteps and allowing users to post timestamped stories that disappear after 24 hours. The notion of a fleeting moment after which the content will be lost drives views. The impulsive nature of ephemeral content combined with the effectiveness of video marketing underlines just how powerful using short-lived content platforms can be for brands.
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management. Marketing automation connects multiple touch points and marketing channels including social media, email marketing, and content marketing. One of the core goals of marketing automation is to nurture prospects for the long-term, which mean focusing on goals beyond direct sales. If your company deals with thousands of customers, then marketing automation is the right option for you. This is the reason why marketing automation is one of the main marketing trends of this year.
To sum it up, these were the main marketing trends of 2017, but running a successful entrepreneurship is not about applying all the trends in your business, but finding the ones that fit the needs of your business and are highlighting its originality.
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