In this digital age, web design is probably a lot more integral than you could ever imagine. Since companies need to increase revenues, lower costs and delight customers they have to reinvent the operating model. They want to be quicker to react and more effective in attracting customers, meaning, their web design must fit their brand's profile and be updated. For this reason, we jotted down top 5 web design trends of 2018 you need to know about.

Broken Grid Layouts

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These days, getting away from orderly stylings is mainstream in designers’ endless competition. So they have managed to go as far as using rather asymmetrical patterns, more specifically broken grid layouts. This 2018 web design trend has taken roots yet in 2017 allowing different elements to drift into and across the page as well as rebelling the formerly established limits of grid-based structures. Interestingly, some companies still prefer to stick to conventional layouts to be able to draw a viewer’s attention to the product which is the ultimate target. Others may prefer to experiment with styles in order to make their graphic design more eye-popping and impactful. Even so, remember, the grid is what holds the overall design together gluing different components each other. So, a word of caution, be careful while playing with techniques.

Playful Animations

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Ever since the advent of Mickey Mouse by Walt Disney, animations have captured the hearts of millions. With this in mind and alongside the evolution of browsers which allow so much more than just static images or dry texts, graphic designers are getting to go overboard in animating things in their websites. Some predominantly use animations to create immersive user interaction. Scroll-triggered animations help reveal information and tell a story if put in the right spot thus converting your lead into paying customers. What is more, this kind of transitions keep the digital experience on-brand ensuring your website’s cohesion. As the rise of simplicity brought about the trend of so-called minimalistic design, many visual constituents were eliminated. In this way, including animations without touching the aesthetic guides visitors while they are scrolling up and down on your web page. So among the latest web design techniques, the animation is one-of-a-kind to add some spark to your monotonous website as well as engage more visitors.

Mobile First

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As mobile browsing came to the fore leaving the desktop behind, mobile friendly designs became the top priority for web designers, and mobile optimization is a must for your business. We are no longer living in the world where smartphone users are exceptions. In fact, it’s quite the opposite as 1.2 billion people are accessing the web from mobile devices today which is 51 percent of total digital consumption. Meaning, 2018 is going to fully utilize mobile functionality in ways we’ve never seen before. Besides, considering that buying things on the phone from wherever you want is easier than doing it on the computer where there are more limits regarding so to say physical condition, your web design for mobile needs to be on the first place.

Related: Why Your Website Needs Mobile Optimization Right Now

Drop Shadow and Depths

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Dimensional or flat design was being a dominating trend for years. Now it takes a back seat giving up its space to depths and shadows. The latter ones help designers embellish a world beyond your laptop screen. They create a 3d effect which is achieved through the use of saturated colors and subtle shadows. Those are eye-popping for a viewer, and that’s why designers don’t refrain from applying this web design technique in their web pages. Creating successful interface elements with depth is more about imagining whether they would look realistically. Ask yourself if that drop shadow looks like it’s floating off the button naturally or maybe it’s placed there without any reason. Make sure the depth of the object or the drop shadow suits pretty well the colors you picked. Additionally, you can ask for opinions and request feedback from other professionals to see how your design speaks to an audience.

Inventive Typography

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Your website’s typography should not only occupy the blank space on your page but also urge the user to read it. In a similar fashion, it must fit with the formerly mentioned aspects of your design too. Such seemingly unimportant detail may happen to ruin the overall impression of the visitor. So, to understand how to match different design elements better, it’s worth dedicating your time to going over other websites to see which ones look best and what combinations work in general. The most popular typefaces of 2018 are Serif and San Serif. Nonetheless, today many browsers allow handwritten fonts bask in the spotlight, and of course you can take advantage of that. Last but not least, retro is making a comeback, and some designers are prone to implement the shades of 70’s and 80’s.Thus, consider using expressive headlines to grab the user’s attention at once while manipulating with distinct typefaces, and don’t forget that your title is a key SEO compound.

Summing up

As long as designers are getting more and more creative with their fresh ideas that become trends with time, being a step ahead of the rest is the point that every professional strives to achieve. Hopefully, this article about 2018 web design trends will pave your path to the highest spot of your career ladder giving you a considerable edge over your competitors.  


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