We cross paths with advertisements every single day, and those ads are what stand between us and a product which we want to purchase. It is not surprising that we often buy items or services that are not crucial to our daily lives or even to our interests, but we fail to resist. For this reason, we have put together four marketing ploys that you have seen throughout your life, even if you haven’t recognized them. It is important to be aware of the concepts in order to make more concrete and rational decisions the next time you see an interesting item on your television screen. Read ahead to be informed and never fall victim to these common tactics.

The Pity Marketing Ploy

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This method has existed for decades to implement sympathy and pity among consumers to motivate them towards spending money. The best examples of this are using unfortunate situations of others to sell a service or product. Poverty, corruption, war-stricken societies, or physical disabilities are the most common topics touched upon in these marketing campaigns. Next time you feel convinced that a percentage of the $100 perfume you buy will go towards a notable charity or cause, think twice. Buy the items which are essential, and donate the rest yourself to the cause of your choice instead.

False Visual Advertisements

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This dessert looks delicious, doesn’t it? We have all fallen victim to this method at least once in our lives, when the item we ordered did not turn out similar to the marketed version we were expecting. The most common spheres where this method is adopted is in food sales and fashion. Most of the time, the marketing ploy is not directly related to the product being unfortunate, rather the lighting and angles it is carefully shown with in ads. It is apparent that the product must be appealing to the eyes firsthand, because that is the only perception the consumer has before purchasing. If the first impression is not interesting, then the consumer will not go forward to pay for it. This occurs even with the most prominent companies in the world, who take hours to carefully sculpt the perfect image of the product for their ads.

Unnecessary Milestones

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Everyone knows that a celebration usually requires spending money, whether you are rich or on a tight budget you decide to celebrate. That is why there are national and international holidays and events almost every single day. Some are more important than others, depending on your cultural backgrounds. Holidays and special milestones are man-made reasons to spend money on a celebration. If you think closely and open a calendar, there are many events which we celebrate lavishly which are unnecessary. The most simple example of this may be a national holiday such as “National Donut Day”. As amusing as the name sounds, you feel obliged to spend money on donuts on this day as a celebratory act. While a donut is inexpensive, this same marketing ploy may be applied to larger holidays such as Independence Day, Mother’s Day, Halloween, and so on. This does not mean you shouldn’t celebrate these events, but do it in moderation. These events are used as targets for you to spend money on items that you can go without.

Turning Norms into Business

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This marketing ploy is among the most implicit and discreet ones, because by the time we notice it is already too late. We are already born into a world of existing norms that have already impacted business long before. Turning a norm into a business suggests forming and spreading an idea until it impacts people to purchase a service or item to accompany it. The most prominent examples of this is the need for certain clothing and hygiene products. It is a norm that women and girls must wear skirts, dresses, and carry accessories. Hygiene related topics such as shaving, dying hair, and applying makeup are also crucial for business. Convincing people that they must shave, apply makeup, and cover gray or white hairs with dye apply the mindset that these are all necessities. The respective companies continue to release new products for these purposes to constantly keep consumer attachment.

Summing Up

There are endless marketing ploys we are exposed to in our daily lives, and we fall for them more often than once. There isn’t an escape from this, rather than simply knowing what you truly need and like instead of relying on others to convince you. Now that you are wary of these marketing ploys, you are prepared to make smarter and cost-efficient decisions when buying even the cheapest item, all the way to an expensive service.

 

The team at ODD Republic offers marketing services for individuals and businesses, without unnecessary ploys and frauds. We guarantee sincere services targeted to the development of your business and your satisfaction. For more information on our services, contact ODD Republic today.